Portfolio
Hello! My Name is Micaela Stevens
Background: Global upbringing in Hong Kong, Tokyo, Singapore,
and Beijing, with a Master of Arts in Strategic Public Relations from
The USC Annenberg School for Communication and Journalism (where I humbly guest lecture every semester!).
Expertise: Developing and executing digital marketing and public relations strategies to mobilize the right audiences for purpose-led organizations and individuals.
Approach: Always at the intersection of data + creativity.
Core Values: Compassion, Precision, Empowerment
Expertise
Digital Marketing
Campaign development + strategic direction
Content creation (Reel, TikTok, graphic, meme, GIF)
Content optimization
Copywriting, research, and editing
Social media management
Influencer marketing
Email + SMS marketing
Public Relations
PR strategy development
Rapid response crisis communications
Crisis communications plans
Media relations
Events + experiential activations
Partnerships
Editorial Planning + Production
Visual Content Development
Multimedia Integration
Expert in
Adobe InDesign
Adobe Photoshop
Canva
CapCut
Content Creation
Story Series
opportunity:
Create engage-worthy static content targeted to young feminists.
strategy:
Link feminism's cultural moments to current dialogues in compelling content.
results:
Increased engagement and awareness, nurturing young feminist advocates.
Individual Posts
Story Series
for #ERANow
For
and
opportunity:
Promote the event series partnership between Diageo’s brand-new Cocktail Collection line and The Supper Club.
strategy:
Develop a multimedia campaign to stimulate excitement and boost event registrations.
results:
Increased event awareness and engagement; content was legally approved by Diageo and posted on The Supper Club’s Instagram feed.
opportunity:
Address campus rape myths with a sexual assault awareness social media campaign.
strategy:
Design graphics depicting common college scenarios with the message
"Not Asking For It" to challenge misconceptions.
results:
Contributed to essential conversations aimed at addressing rape myths and promoting a safer campus environment.
For
and
opportunity:
Promote The Supper Club x Fabel’s Greek Myths Halloween Bash and nurture the Club’s partnership with restaurant partner Fabel.
strategy:
Utilize compelling visuals and captivating audio to craft a promotional reel that highlights the theme of the event.
results:
Increased visibility for the event and Fabel. successfully strengthening the partnership and enhancing event attendance.
opportunity:
Highlight the impact of internalized rape myths on survivors through a visual campaign.
strategy:
Utilize simple graphics with thought bubbles that expose misconceptions and promote understanding.
results:
Contributed to discussions on rape myths, enhancing awareness and a culture of support for survivors.
For
and
opportunity:
Promote The Supper Club Denver’s
first-ever private whisky distillery tour activation.
strategy:
Create a dynamic reel that highlights the distinctive features of the distillery tour, featuring exclusive dram pours to entice and excite potential attendees.
results:
Successfully heightened interest and attendance for the event, offering a multi-media experience that engaged members.
(Individual Posts)
opportunity:
Develop a new Instagram strategy based on the organization’s needs.
strategy:
Transform the organization’s Instagram to combine educational messages with compelling visuals to enhance user engagement and learning.
results:
Boosted engagement and expanded awareness, enriching the dialogue on gender equality and support.
(Carousel Post)
For
opportunity:
Increase member sign-ups for the San Francisco Halloween Dinner Party.
strategy:
Highlight the event's unique features with on-brand stock visuals to generate buzz and drive engagement.
results:
Increased external profile clicks and sign-ups, successfully boosting attendance.
Instagram audit + strategy development
Trend analysis + user behavior adaptation
Content creation + SEO/hashtag tactics
Done-for-you posting + performance tracking
Instagram Growth
opportunity:
Create a cohesive Instagram presence for The Supper Club, aligning daily posts with the club’s overarching goals.
strategy:
Define content pillars and editorial strategy based on company objectives, utilizing data-driven insights to create content across static, carousels, reels, and stories.
results:
Grew organic following from 5.5K to 13.3K, enhancing engagement with paying members and fortifying high-value paid brand partnerships.
opportunity:
Provide an adit and strategic roadmap for Golden Aesthetics to refine its Instagram approach.
strategy:
Analyze bio, saved highlights, content, and engagement. Offer actionable content ideas with a strategy that boosts conversions, including increased profile visits and external link taps and leveraging reel performance.
results:
Created new branding and comprehensive recommendations that led to optimized content strategies.
Campaign strategy + execution
Partnership coordination
Risk mitigation
Performance analysis
Influencer Campaigns
For
and
opportunity:
Generate buzz about The Supper Club’s Chicago launch and nurture the Club’s partnership with restaurant partner Fioretta.
strategy:
Showcase the event alongside six leading Chicago lifestyle influencers, with posts all published the day after the event. Include tags to @thesupperclub and @fiorettasteak.
results:
Produced 41 impactful pieces of content, reaching an audience of over 305,000, markedly enhancing the launch's visibility and adding value for Fioretta.
For
and
opportunity:
Leverage influencer partnerships to add value to The Supper Club’s relationship with the Waldorf Astoria Beverly Hills.
strategy:
Implement a targeted influencer campaign that utilizes figures deeply rooted in LA culture—including traditional content creators, actors, business owners, and lifestyle figures—to spotlight the Waldorf.
results:
Achieved 105 pieces of mixed media content, including real-time coverage, with 65 strategic tags to the hotel’s Instagram handle, achieving potential exposure to over 700,000+ followers.
opportunity:
Connect with San Francisco's elite by engaging a top-tier influencer to promote The Supper Club.
strategy:
Collaborate with a prominent San Francisco luxury fashion influencer to attend and share their experience at a dinner event, using on-brand messaging to highlight The Supper Club.
results:
Enhanced The Supper Club’s visibility among an upscale audience, contributing to its exclusive brand identity.
Monthly newsletter creation
Copywriting
New service / product campaign development + execution
Promotions + invitations
Expert in
Constant Contact
Mailchimp
Email Marketing
opportunity:
Develop an email marketing program for Golden Aesthetics to deepen client engagement.
strategy:
Create a monthly newsletter and targeted promotional emails, using personalization (names) and segmentation (customer purchase history) aligned with business goals.
results:
Achieved a 62% open rate, doubling the beauty industry average, by effectively engaging the targeted audience.
opportunity:
Develop an exclusive VIP newsletter to enhance the membership experience of The Supper Club’s top-tier members.
strategy:
Feature VIP-only events and highlight member perks in the newsletter, reinforcing the value of their exclusive benefits.
results:
Achieved an 87% open rate, significantly boosting member retention, with most eligible members renewing shortly after its introduction.
Thank You!
micaela STEVENS
213-944-9456
@micaelastevenscommunications.com